Dear fellow store owners and e-commerce sellers,
Tet holiday is over and a new year has come. This is the perfect time to make your online store more attractive to boost post-Tet sales. As an experienced designer, I want to share my simple tips on how taking lively product photos can bring more customers and sales to your business.
Snazzy Photos Make Shoppers Click “Add to Cart”
I know you’re busy running your business day to day. But humdrum product shots do your great merchandise no justice. Professional photos highlight your products’ best features. This convinces shoppers your items are worth the price.
When I revamp clients’ product photos, I notice their sales jump 20-50%. One fashion boutique owner told me her revenue rose 40% the very next day after I edited her product images!
You don’t need fancy equipment or a big budget. With a few tweaks like better lighting and angles, minor touch-ups, and clean backgrounds, basic photos can become irresistible. Keep reading to learn my 5 secrets to product photo magic.
Tip 1: Strike a Pose
Show your products in use or highlight features customers care about most. For clothing, use live models if possible. Dress forms don’t have the same appeal. Fold or drape items to display logos, pockets, or interesting design details.
Accessories and tech gadgets should be shown in action - a woman browsing on a tablet or a man adjusting wireless earbuds. Show scale using props or settings shoppers recognize. A laptop on a desk or a close-up of a watch face make size obvious at a glance.
Tip 2: Flatter with Lighting
Harsh shadows and glares distract from your products. Diffused natural light is ideal for accentuating textures and colors accurately. When shooting indoors, set up lamps at 45 degree angles to eliminate shadows. Reflectors fill in dark spots for a soft, even effect.
Use warmth - yellows and oranges - to establish a welcoming mood. Cool blue tones feel clinical for most merchandise. Experiment to determine what flatters each item best. Pay extra attention to avoiding weird reflections that distort the product.
Tip 3: Pick the Right Angles
Select angles that flatter your products’ shape and size. Shoot apparel straight on and at three-quarter turns to display the front and side. Low angles can make small items look grander. High angles show convenience foods in mouthwatering serving suggestions.
Get creative with angles to highlight special features. A straight-down shot emphasizes a patterned tablecloth. A side view of a curved chair accentuates its funky shape. Details tell your products’ stories - capture them from intriguing perspectives.
Tip 4: Style Naturally
Less is often more with product styling. Don’t go overboard adding distracting elements. The focus should remain on the main item. Supplement with minimal, tasteful props if needed. For example, a neutral background, a simple plate for served food, or related products used together.
Make displays relevant to your target shopper. A laptop for students might be shown with books and notebooks. Garnish cocktails with herbs from a garden for organic shoppers. Relatable context helps customers envision your products in their own lives.
Tip 5: Mind the Background
Clean backdrops free of wrinkles, stains and clutter direct attention to your star products. Plain paper, fabric, or subtle textures work for most items. Match colors to your product’s theme - earthy tones for natural skincare, sophisticated grays for luxury watches.
For extra impact, use lifestyle settings - a bathroom counter for cosmetics, a posh living room for decor pieces. Backdrops showing products in context convince shoppers they’re solutions for real needs. Avoid distracting backgrounds that fight with your product visually.
You can make simple but powerful improvements to your product shots using these tips. Visit Ladybug's website to explore professional photography services that will take your e-commerce visuals to the next level. Our experienced team offers affordable packages to refresh your online store’s look fast.
Sparking shoppers’ interest with great photos leads to more sales. Don’t leave money on the table with lackluster product images this year. Contact Ladybug today to discuss revamping your online store’s visual appeal. Our tailored solutions will help you attract more customers and boost revenue starting this very week!