Hey friends! Are you looking to take your product photos to the next level in 2024? Well, you came to the right place!
As a product photo design studio, we at Ladybug know a thing or two about creating eye-catching product shots. We've got the inside scoop on the latest and greatest product photography trends that are going to be huge for Tet 2024.
These new trends can help your photos stand out from the competition and really wow your customers. We'll explain each trend using simple words and examples so you can easily understand how to use them. Plus, we'll give you pro tips for getting the most out of each style.
Let's dive in!
Trend #1: Bold Colors that Pop
Gone are the days of plain white backgrounds. Using bold and vibrant colors in your product photos will make them instantly more energetic and fun.
For example, imagine shooting a red gift box on a bright yellow background. The contrasting colors make both the product and background pop off the screen. This draws the viewer's eye in and creates excitement.
Pro tip: Complementary colors (opposites on the color wheel) create the most contrast when paired together. But don't be afraid to experiment with color combos to find what works for your product.
Trend #2: Dramatic Shadows
Shadows might seem like a background detail, but they can totally transform the look and feel of your product shots. Using strong directional lighting creates defined shadows that add depth and dimension.
Think of shooting a vase with a single light source to cast a long dark shadow to one side. This adds a lovely dramatic element and makes the product more eye-catching.
Pro tip: Pay attention to the direction, distance, and hardness of your light source to create different shadow effects. Side lighting produces the most intense shadows.
Trend #3: Creative Close-Ups
Get up close and personal with your product! Cropped shots highlighting interesting textures, patterns and other captivating details are super trendy right now.
For example, zero in on the label of a wine bottle showing the vintage details. Or get a macro shot of woven fibers in a pillow. These creative close-ups let you feature attractive nuances you normally wouldn't see.
Pro tip: Use macro lenses and external flashes for best results when doing extreme close-up photography. Adjust your aperture for soft focus on details.
Trend #4: Lifestyle Photography
Show your products in real life settings being used to tell a story. This lifestyle photography approach makes your shots more natural, relatable and fun!
Stage a picnic scene with your basket product placed open on a blanket, filled with fruits and a bottle of wine. Or style a bookshelf with your decorative bookends holding books. This provides context and helps the customer imagine it in their daily life.
Pro tip: Take inspiration from magazine spreads, Pinterest, and real life to brainstorm ideas for lifestyle shots that suit your product.
Trend #5: Symmetry and Patterns
There's something so satisfying about a perfectly symmetrical, neatly organized product shot. Composing symmetrical elements and repeating lines or patterns add bold visual interest.
For example, fill a fruit bowl with oranges and position it dead center in the frame. Or alternate lipsticks standing upright and laying down in a line. The organized look feels very chic and elegant.
Pro tip: Use props like shelves, stacks of books, or partitions to easily create symmetric displays. Bonus points for repeating textures, shapes or colors!
Trend #6: Minimalist Aesthetic
Clean, sparse product photos with lots of empty space and minimalist styling are super on trend. This creates a modern, luxurious look and keeps the focus on your products.
Shoot a single slim vase on its own on a bare white background. Or style a few pieces of gold jewelry on a light wood surface with plenty of white space around. The simple look is very sleek and refined.
Pro tip: Remove any unnecessary distracting elements and stick to limited colors and accessories for pure, fuss-free minimalism.
Trend #7: Moody Dramatic Atmosphere
Capture more serious emotional vibes by using moody lighting and coloring in your shots. Dark, sultry images with high contrast and bold shadows set a dramatic, intense mood.
Light a leather journal from beneath to create strong shadows across the embossed cover. Or style a black candlestick holder with a lit candle to portray flickering shadows against a black backdrop.
Pro tip: Experiment with low-key, single-source lighting and increased exposure contrast to amp up the mysterious, moody feel.
Trend #8: Authentic Imperfection
Perfectly styled product shots can feel sterile and lacking personality. Intentionally including imperfect details makes your photos feel more raw, natural and authentic.
Scatter rose petals messily across the table around your product. Or include minor prop flaws like folds in fabrics or small smudges. Subtle imperfections make the shot feel more lifelike.
Pro tip: Avoid over-retouching or polishing your images. The authenticity comes through in the natural imperfect state!
Trend #9: Unexpected Angles
Shake things up by capturing your products from unconventional perspectives for an unexpected wow factor. Creative angles make customers view it in a whole new light.
Shoot from directly above pointing your camera straight down at the product. Or position the camera low and angled up for a dynamic point of view. Play around with tilting the camera or framing objects off-center.
Pro tip: Get inspired looking at product photos on Pinterest or Instagram and replicate angles you find visually compelling.
Trend #10: Vintage Throwback
Tap into nostalgia with old-school vintage styling. Faded, desaturated color tones along with retro props give product photos a charming blast-from-the-past feel.
Style clothing on weathered wood hangers. Shoot trinkets and decor in natural sunlight for a washed-out, faded look. Incorporate antique-looking books, clocks or other props.
Pro tip: Add film grain effects or other post-processing touches to enhance the nostalgic vintage vibe.
Whew, those are a lot of amazing new trends to try in your 2024 Tet product photography!
The awesome thing is you can mix and match multiple trends together for a unique stylish look. A minimalist cake shot, for example, could also incorporate bold colors, close-up details and shadows.
At Ladybug studio, we are design experts skilled at bringing the hottest trends to life through stellar product photography.
Our studio offers:
- Product photo design.
- Brand identity design.
- Store design and decoration for e-commerce sites.
We would love to collaborate with you to implement these trends into eye-catching product photos that connect with your customers.
Let's chat about how we can put these 2024 trends to work for your brand! Contact our team today to get a custom quote on product photo design services.
Together, we'll create showstopping product images that attract attention and drive sales for your Tet 2024 marketing. Let's make it your most successful holiday season ever!