Introduction
Hey friends! Have you ever thought about giving your online store a makeover but weren't sure where to start? Well, you're in luck! In this article, I'll walk you through a real-life example of how a simple store redesign can lead to huge success.
The struggles of a stale store design
Hoang was the proud owner of an ecommerce store selling homemade soaps and bath products. When he first launched his site, he was thrilled. His products were unique and high-quality. But after a few months, sales started to stagnate.
Hoang just couldn't understand why. His SEO and marketing were on point. He had glowing reviews. But for some reason, his conversion rates were pitifully low.
So what was the deal?
After taking a hard look at his site, it became obvious - his store design was dated and boring. Shoppers would land on the site, but then bounce right off.
The layout was cluttered. The fonts were bland. Images were all different sizes and styles. There was no visual hierarchy or focal points. It just looked... amateur.
Hoang knew a redesign could be the answer. But he wasn't a designer himself. Where should he start?
A fresh coat of paint goes a long way
That's when Hoang contacted Ladybug, a graphic design studio specializing in ecommerce store makeovers. Their team of experts immediately identified issues with Hoang's current design:
- Cluttered layout
- Inconsistent branding
- No visual hierarchy
- Amateur product photos
- Outdated color scheme
With this feedback, Ladybug got to work creating a design concept to enhance visual appeal and boost conversions.
Some of the improvements included:
Clean, organized layout - Products were displayed in a logical order with ample white space. This created a calming, luxurious feel.
Refined branding - A cohesive logo, font palette, and color scheme tied the entire store together.
Visual hierarchy - Key elements like images and calls-to-action were emphasized through size, color, etc. This guided visitors' eyes.
Premium product shots - Crisp, consistent, professionally-styled photography made the products irresistible.
Modern color scheme - An earthy palette reinforced the artisanal brand identity.
The results were remarkable. Let's compare the before and after:
Before
Messy layout
Amateur photos
Inconsistent branding
After
Clean organization
Premium product shots
Refined, cohesive branding
It was like night and day! The new design exuded quality and luxury. Hoang couldn't wait to launch it.
A stunning 300% increase in sales
When the redesigned store launched, it was an immediate success. Within just 30 days, Hoang saw:
- A 300% increase in monthly sales
- 2x more traffic from organic search
- Lower bounce rates and 5x higher pages per session
By the end of the year, Hoang's store brought in over $120k in revenue - a 400% YoY increase!
The transformation was mind-blowing. As Hoang put it:
“I can't believe such a simple change could have such an impact. I essentially doubled my business without even modifying my product catalog or marketing strategy!”
You can do it too!
Hoang's story goes to show just how powerful an ecommerce redesign can be. If your store feels stale or isn't converting well, a makeover may be just what you need.
The pros at Ladybug would love to help take your shop to the next level. Their team of designers, photographers, and copywriters can overhaul your entire online presence.
Ready for a fresh new look? Get in touch today to request a custom redesign quote. You could be just one store makeover away from online retail success.