Hey friends! Are you looking to create some new banners to promote your business or products? Well you've come to the right place!
Choosing the right call-to-action (CTA) button is soooo important for getting people to click on your banners. A good CTA button convinces people to take the next step, whether that's signing up for your email list, downloading an ebook, or buying your products.
But with so many options out there, how do you know which CTA buttons will work best? Don’t worry, I gotchu! In this post, we'll look at 9 top performing CTA buttons that are practically guaranteed to skyrocket your banner sales!
What Makes a Good CTA Button?
First things first - what actually makes a high converting CTA button? There's a few key things to keep in mind:
Clear Call to Action
Your button needs to clearly tell people what to do next. Don't leave them guessing! Some good examples are "Sign Up Now", "Start Free Trial", "Buy Now".
Contrasting Color
Pick a color that stands out from the rest of your banner design. This will draw people's eyes straight to your CTA. Some popular options are bright red, orange or green.
Prominent Placement
Place your CTA button in an obvious spot so it's one of the first things people notice on your banner. Top center or bottom right spots typically work best.
Keep these tips in mind as we go through different CTA button styles!
9 top performing CTA buttons that are practically guaranteed to skyrocket your banner sales!
1. "Get Started"
This is one of the most common and effective CTAs out there. By telling people to "Get Started", you prompt them to take the first step in an onboarding flow or sales process.
When to use it
Use "Get Started" CTAs when you want people to kick off an initial trial or sign up process. They work great on homepage banners, product page banners, and free trial offer banners.
2. "Start Free Trial"
Free trials are an awesome way to let people test out your product or service before committing. A "Start Free Trial" CTA capitalizes on this by prompting signups.
When to use it
Use this on any banners promoting a free trial offer. It works for both bottom of funnel offers targeting existing leads, and top of funnel offers for cold audiences.
3. "Sign Up"
"Sign Up" is one of the most direct CTAs you can have - it tells people exactly what you want them to do. This works great when you need email signups.
When to use it:
Use a "Sign Up" CTA on banners promoting newsletter subscriptions, email courses, app downloads, and other offers that require an email address.
4. "Register Now"
Similar to "Sign Up", "Register Now" prompts people to create an account on your site or platform. It's a bit more formal sounding.
When to use it:
This CTA works for banners promoting webinars, events, account signups, and anywhere that requires registration. The "Now" adds urgency.
5. "Buy Now"
"Buy Now" is about as clear and direct as you can get when it comes to ecommerce CTAs! It tells people exactly what action you want them to take.
When to use it:
Obviously this CTA should be used on any promotional banners where the end goal is to get people to buy your products.
6. "Shop Now"
While "Buy Now" focuses on one specific product, "Shop Now" is about getting people to browse your overall catalog and store.
When to use it:
Use this on category or brand pages to continue the shopping journey. It works great on homepage banners too.
7. "Learn More"
If you're not quite ready to directly ask for the sale or signup, "Learn More" is a nice alternative. This CTA prompts further engagement from people.
When to use it:
Use "Learn More" CTAs on top or middle of funnel banners aimed at cold audiences who need more education first. They can click to learn more before signing up or buying.
8. "Apply Now"
When you want people to apply or submit an application, "Apply Now" is a perfect CTA choice. It works great for job listings, contests or exclusive offers.
When to use it:
Anytime there is an application process needed, whether for jobs, scholarships, grants, or exclusive/limited offers, this CTA prompts applicants.
9. "Book Now"
For service businesses that take bookings or appointments, "Book Now" is an ideal CTA. It gives people the next logical step.
When to use it:
This button works for any banners promoting appointments or reservations, like salons, spas, classes, consulting services, hotels and more.
So there you have it - 9 of the most effective CTA buttons to use on your promotional banners!
Putting it All Together
Now that you know some top performing CTA button options, here are a few quick tips for putting together high converting banners:
- Choose a contrasting color for your CTA to make it stand out
- Use urgent words like "Now" and "Free"
- Place it prominently in the top or bottom center
- Keep your message clear and concise
- Test different CTAs to see which convert best
Optimizing your banners with the right CTA buttons is crucial for driving those clicks and conversions. So give these styles a try and let me know how it goes!
Have any other questions on designing killer banners? Drop a comment below and I'll be happy to help!
Call to Action
Thanks for checking out this post on creating click-worthy CTAs for your banners! I hope you found these tips helpful.
If you're interested in having us design some high-converting banners for your business, please check out Ladybug's services at www.ladybug.vn.
Our team of talented graphic designers would love to help take your banners to the next level with eye-catching graphics and strategic CTAs. Get in touch here to request a custom quote.
Let's chat about how we can work together to create banners that drive results and grow your business!