Hey friends! Are you looking to make a poster to highlight your awesome product? Well, you came to the right place!
At Ladybug Studio, we know a thing or two about making eye-catching posters. We've worked with all kinds of companies to showcase their products in fun and creative ways.
In this blog post, we'll share our top 10 tips to help you design a poster that makes your product POP!
1. Use High-Quality Photos
The most important part of any product poster is showing off the product itself. You want to highlight its best features and get viewers excited about it.
Make sure you use high-quality, professional photos that really showcase your product in the perfect light. Crisp, clear images will make your poster look polished and grab people's attention.
If you don't have great product photos yet, consider hiring a professional photographer. Or you can take the pictures yourself using these tips:
Use natural lighting near a window for best results.
Shoot against a simple, non-distracting background. A solid color or subtle pattern works well.
Take photos from multiple angles to highlight all sides of the product.
Edit photos to adjust lighting, crop the frame, and enhance color.
Great photos make a huge difference in helping your product stand out!
2. Pick an Eye-Catching Layout
Once you've got your photos, it's time to design the overall layout. The layout determines how all the elements are arranged on the poster.
Some layouts that work great for product posters:
Focus on the product - Make your product the hero by placing it front and center with lots of blank space around it.
Lifestyle scene - Show your product being used in a real-life setting. This helps viewers imagine using it.
Before and after - Highlight your product's benefits by showing a before and after comparison.
Product lineup - Showcase a collection of products together in an interesting arrangement.
Play around with different layouts to find one that really showcases your product in the best way. The goal is to immediately grab people's attention when they see your poster.
3. Choose Colors Strategically
Color is such an important design element. Smart use of color can really make your product jump off the poster.
Some tips for picking poster colors:
Use your brand colors - This helps reinforce brand recognition. But don't go overboard on branding.
Complement the product - Choose colors that make your product look great. For example, an orange gadget would pop against a blue background.
Consider meanings - Different colors evoke different feelings. Blue is calming, green natural, red exciting.
Limit palette - Stick to just 2-4 colors for the best visual impact. Too many colors can look cluttered.
Color themes - Try a monochromatic, analogous, or complementary color scheme for a cohesive look.
Put some strategic thought into your color choices to make sure they enhance your product!
4. Highlight Benefits and Features
You obviously want to call attention to the coolest and most useful features of your product. This gives customers clear reasons to be interested in it.
Some good ways to highlight benefits:
List out key features and benefits in bullet points or a table.
Use callout text boxes to explain and call attention to special features.
Add graphics like badges or stickers that tout "New!" or "50% more power" and so on.
Include product photos that demonstrate the features and show them in action.
Add customer testimonials that speak to the benefits they experienced.
Make it crystal clear why your product is so great and customers will be eager to learn more!
5. Keep Text Short and Scannable
Let's be honest - most people won't want to read a super long block of text on a poster. You want to make your key messages quick and easy to digest.
Here are some tips for poster text:
Write short headlines and subheads that capture attention.
Use concise bullet points instead of long paragraphs.
Include some white space between text sections so they are easier to scan.
Highlight key words or phrases in bold or a different color.
Use a large, easy to read font. Save the fancy small fonts for logos only.
Stick to 1 or 2 complementary fonts for clean simplicity.
Keep text short, scannable and focused only on your most important messages. This ensures viewers can grasp them quickly.
6. Add Visual Elements for Flair
Images, graphics, and illustrations can add some nice visual flair to spice up your poster design. Use them to enhance your product shots and add some personality.
Some ideas for visual elements:
Illustrated icons or banners with a fun style.
Charts and graphics to visualize data or stats.
An illustrated background scene related to the product.
Playful stickers, frames, or borders around images.
A stylized illustration of the product itself.
Relevant lifestyle photos to show the product in use.
Keep a consistent visual style and make sure any graphics complement your product without being distracting. A touch of illustration can give your poster an extra memorable punch!
7. Use Negative Space Creatively
Negative space refers to the empty blank areas around elements in a design. Skillful use of negative space helps highlight the main focus - your product!
Some tips for negative space:
Leave plenty of breathing room around your product shots.
Add margins and white space between text sections.
Use large text boxes with ample whitespace inside.
Allow your product shots to break out of frames into negative space.
Alternate image-heavy and text-heavy sections.
Don't clutter every inch with images - leave some areas clean and open.
Negative space prevents a cluttered look and helps draw the eye exactly where you want it to go.
8. Focus on One Big Bold Message
Trying to cram tons of text and messaging on your poster will just dilute the impact. Ideally you want one BIG core message that leaps out.
Some tips:
Summarize the key benefit of your product in a short catchy slogan.
Highlight this slogan in large, bold type that dominates the poster.
Complement this primary text with smaller secondary text on features, etc.
Limit any extra text and make it secondary to the main message.
Repeat your key product slogan 2-3 times in different places on the poster.
Come up with one compelling message and make it impossible to miss! This creates powerful visual impact.
9. Make it Symmetrical and Grid-Based
Adding some symmetry and structure through a grid system can make your layout look crisp, organized and pleasing to the eye.
Some tips:
Position items in symmetrical places on both sides of the poster center.
Align elements along columns and rows in the grid.
Make text columns and image frames the same size.
Repeat design elements like colors, shapes, or lines symmetrically.
Balance visual weight of items on each side.
The symmetry and alignment of a grid makes the content feel cohesive.
10. Check at Actual Size
It's easy to get caught up looking at your poster design on your computer screen. But make sure to check how it looks when printed at full size!
When you see the actual poster, you may realize:
Some text looks too small and hard to read.
Images that looked sharp on screen are now pixelated or blurry.
The balance and spacing between elements feels off.
Certain colors are not printing as expected.
Print out a draft and make tweaks based on how it looks in person before finalizing your design. This helps polish up the details.
So there you have it - our top 10 tips for creating eye-catching, drool-worthy product posters!
The key is grabbing attention with strong images, playing with fun layouts and colors, calling out benefits, and keeping text simple.
With these tips in mind, you'll be able to design a poster that makes your product the undisputed star of the show.
If you need help bringing your vision to life with a sensational product poster, the talented designers at Ladybug Studio are here to help! Contact us and let's get started on showcaseing your amazing product.