Hey there designers and customers! Choosing the right brand colors for your business can be tricky. The colors you pick represent your company and impact how customers perceive your brand. But sometimes you may want to change your brand colors later on. No worries! Here are 8 awesome ways to change your business brand colors that anyone can understand.
1. Test Different Color Palettes
Trying out different color combinations is step one! Using design apps, play around with primary, secondary, and complementary colors to find a palette that feels fresh. Bold brights might bring excitement, while soft neutrals give a calming effect. See what feels right for your biz now!
2. Consider Color Psychology
Colors evoke emotions and associations. Warm red energizes, cool blue calms, and green balances. Look up the psychology behind colors to find hues that align with your brand personality. If you sell eco-friendly products, green could reinforce your mission!
3. Review Competitor Brand Colors
Research colors used by competitors in your industry. Then create a unique palette that helps your brand stand out! If all floral shops use pastels, try rich jewel tones instead. Differentiate from the crowd.
4. Reflect New Brand Values
Over time your brand may evolve - adjust colors to match! If you started as a hippie-inspired yoga brand but now want to reach corporate clients, swap out rainbow brights for sleek neutrals. Let your colors reflect your brand’s current vibe.
5. Consider Color Trends
Stay up-to-date with trendy colors each year in industries like fashion and technology. While you don’t have to follow trends, incorporating a modern color like Pantone’s Color of the Year could keep your brand feeling fresh!
6. Test With Focus Groups
Get input from real customers! Share potential color palettes with focus groups or your email list and ask for feedback. This ensures colors will appeal to your audience and reflect their desires.
7. Update Your Style Guide
Once you’ve chosen new colors, document them in your brand style guide! Share new color codes, palettes, and usage guidelines with your team and designers to ensure consistency.
8. Change Brand Assets
The fun part - update all branded items! Change website colors, social media themes, packaging, signage, business cards, and anything else that represents your brand. For affordable redesigns, contact Ladybug Studio today!
Changing your brand colors can feel daunting but is easier than you think! Follow these tips to find a color scheme that keeps your business looking fresh and feeling authentically YOU. Reach out with any questions - happy rebranding!