Hey friends! Are you looking to use banners to promote your business but not sure about the differences between sales banners and media banners? Don’t worry, I got you covered!
At Ladybug Studio, we design all kinds of awesome banners to help your business stand out. I want to explain the main differences between sales banners and media banners so you can choose the right type of banner for your needs. Let’s dive in!
What are Sales Banners?
Sales banners are a type of online ad that highlights special deals, discounts, sales or promotions for your products or services.
Here are some examples of sales banners:
A banner that says "20% off this week only!"
A banner showing "Buy 1 get 1 free"
A banner announcing "Free shipping on orders over $50"
The goal of sales banners is to entice viewers to make a purchase by offering them something of value like a percentage off or free gift. They are a great way to quickly liquidate old stock or generate short bursts of sales.
Sales banners are best used on ecommerce product pages, category pages, homepage banners and popup modals on your website. Their sole purpose is to push people to buy from you as soon as possible before the deal expires.
What are Media Banners?
Media banners are online display ads that increase brand awareness rather than make direct sales.
Here are some examples of media banners:
A banner showcasing your brand's logo and tagline
A lifestyle image banner showing people using your product
An animated banner highlighting your brand's personality
The goal of media banners is to get your brand seen and remembered. They help strengthen your brand image and identity over time. Media banners don't always include a strong call-to-action or deal. They focus more on branding than pushing for immediate sales.
Media banners are best used on third party websites like Google display network, social media, online magazines, forums and high traffic blogs relevant to your target audience. Their purpose is to expose new audiences to your brand and build familiarity.
5 Key Differences between Sales and Media Banners
Now let's look at the 5 main ways sales banners differ from media banners:
1. Objective
The objectives are different. Sales banners aim to generate immediate sales and conversions while media banners aim to build long-term brand awareness.
2. Message
The messaging differs. Sales banners promote discounts, deals and promotions while media banners communicate brand stories and identity.
3. Design
The designs are distinct. Sales banners use bright colors, urgency and promotions while media banners use brand colors, lifestyle imagery and personality.
4. Placement
The placement varies. Sales banners are placed on your website while media banners are placed on third party sites.
5. Performance
The metrics differ. Sales banners track clicks and conversions while media banners track reach and impressions.
So in summary:
- Sales banners = short-term sales
- Media banners = long-term branding
Knowing these key differences will help you create the right banners to achieve your marketing objectives!
When Should You Use Sales Banners?
Sales banners are perfect when you want to:
- Generate quick bursts of sales, leads or signups
- Liquidate excess inventory or clear out old stock
- Launch limited time deals and promotions
- Increase conversions during special holidays or events
- Hit monthly, quarterly or yearly sales targets
Examples of good times to use sales banners:
- During holiday sales events like Black Friday, Christmas, etc.
- When you're having a seasonal clearance sale
- To announce flash deals, daily deals or coupon codes
- When you have a new product launch or release
- To hit end of quarter or end of year revenue goals
Just make sure to use sales banner ads sparingly. You don't want to condition your audience to always expect discounts. Use them for specific campaigns and occasions only.
When Should You Use Media Banners?
Media banners are ideal when you want to:
- Increase brand awareness and recognition
- Establish your brand identity and personality
- Reach new audiences outside your existing channels
- Communicate specific brand stories or messaging
- Reposition or strengthen your brand image
- Run always-on display campaigns
Examples of good times to use media banners:
- When first establishing your brand in the market
- If you're launching in a new geography or industry
- To redesign or refresh your brand visual identity
- To showcase your brand values and personality
- Alongside new product launches and releases
- As part of an always-on branding strategy
Media banners allow you to tell an ongoing brand story vs a short sale. Use them consistently over longer periods of time to grow your brand.
Let's Design Your Banners!
Now that you know the difference between sales and media banner ads, it's time to create some awesome banners that fit your needs!
Here at Ladybug Studio, we can help you:
- Choose the right banner types and formats
- Design beautiful, engaging banners
- Optimize your banners for maximum impact
We create all kinds of digital ads including static banners, animated GIFs, video ads, Facebook/Instagram stories ads, and more.
Our designers stay on top of the latest trends and practices for banner ad design. We use high quality images, graphics and animation to make your banners stand out.
Set up a custom banner design session and let's get started creating banners that convert visitors into customers!
I hope this post helped you understand the difference between sales and media banner ads. If you have any other questions, feel free to reach out to me or the team at Ladybug Studio.
Stay creative!
Comrade :)
Ladybug Studio.
Your Creative Design Agency.