Hey friends! Do you work at a technology company? Are you looking to create a new logo or website? Choosing the right colors is super important.
Colors can affect how people feel when they look at your brand. They also help your brand stand out. At our design studio Ladybug, we recommend 3 awesome color palettes for technology brands. Keep reading to learn more!
At Ladybug, we design lots of logos and websites for technology companies.
Over the years, we've seen 3 color palettes work really well for tech brands. Here they are:
1. Blue and Green
Feels: Trustworthy, Secure, Natural.
Blue and green are a popular color combo in tech. Think about brands like Spotify, Venmo, Slack, or Evernote.
This palette feels reliable and peaceful. It helps technology companies seem:
- Secure - Blue makes people feel safe when sharing data.
- Trustworthy - Blue is linked to intelligence and stability.
- Natural - Green evokes life, growth, and harmony with nature. This counters tech's artificial feel.
We recommend using a deep blue as your primary color. Pair it with a light green as your accent color.
When using blue and green:
- Use more blue than green for balance.
- Pick green shades like mint, lime, or teal. Avoid khaki or olive greens.
- Add a neutral color like white, gray, or black to round out your palette.
This combo works well for:
- Music and audio apps like Spotify, SoundCloud, Pandora.
- Money apps like Venmo, PayPal, Square.
- Productivity apps like Evernote, Slack, Asana.
2. Purple and Green
Feels: Mystical, Peaceful, Wise.
Purple is an unexpected tech color that stands out from the crowd. Paired with green, it feels cosmic yet natural.
Brands like Wix, Twitch, and Yelp use purple and green.
This palette evokes:
- Mystery - Purple has a mystical, cosmic feel.
- Peace - Soothing green balances the intensity of purple.
- Wisdom - Purple symbolizes knowledge, vision, and imagination.
When combining purple and green:
- Lighten the purple, so it doesn't look too somber.
- Avoid forest greens. Pick a zesty lime or aqua instead.
- Add a neutral shade like gray or white.
This palette is great for:
- Gaming companies like Twitch, PlayStation, Nintendo.
- Review sites like Yelp, TripAdvisor.
- Social networks like Instagram, Snapchat.
3. Red and Gray
Feels: Bold, Powerful, Steady.
Red and gray is a high contrast combo popular with tech giants like Netflix, Youtube, and Nintendo.
This palette makes brands seem:
- Bold - Vibrant red creates excitement and energy.
- Powerful - Red conveys strength, passion, and confidence.
- Steady - Cool gray balances red's intensity for stability.
When using red and gray:
- Avoid maroon or brick reds. Choose a vivid hue like crimson instead.
- Pick charcoal rather than silver for depth.
- Use more gray than red for balance.
This dynamic duo is ideal for:
- Video streaming sites like Youtube, Netflix, Disney+.
- Gaming companies like Nintendo, Xbox.
- Social networks like Reddit, Pinterest.
Color Tips for Your Tech Brand
Picking brand colors is tough! Here are some extra tips:
- Know your product. Match your color palette to your product or service. For example, ocean blue works well for maritime tech.
- Research competitors. See what colors rivals use, then zig where they zag. If everyone’s red and black, go for a different palette.
- Consider meanings. Some colors have universally-accepted associations. Like orange and friendliness or green and health.
- Test combinations. Create some color palettes in Canva or a similar tool. See what conveys your brand best.
- Ask your audience. Do a social media poll or survey to get input from customers on color options.
Experiment on marketing materials. Try out colors on your website, business cards, ads, etc. See what your audience reacts to best.
Okay friends, now you know the top color palettes for technology brands!
You can use these to help pick perfect colors for your tech company. Remember to:
- Consider emotions you want to evoke.
- Research competitors to stand out.
- Match your product and company values.
- Test out combinations to see what works.
If you need help designing your brand, get in touch with us!
At Ladybug, we create amazing logos, websites, and designs to help brands connect with their audience. Our team loves working with technology companies to showcase their innovation through awesome visuals.
We can't wait to make something colorful together!