Introduction
Design is about non-verbal communication, fostering robust connections between the communicator and the recipient. Throughout the history of design, several principles and guidelines have emerged that make the crafting of such messages easier.
The principle of contrast is one of the central pillars of design. It entails creating differences among various design elements, generating an appeal, and highlighting the intended message of the designer.
If you find design intriguing, continue reading on why this principle is so important.
Understanding the Principle of Contrast
Contrast, or opposition, represents the distinctive differences between two or more design elements. It can be based on color, shape, size, or any other distinguishable factor. It helps emphasize critical features and guides the viewer's eye in a particular sequence.
Consider a painting that uses only black and white colors. In this case, the strong contrast between the two colors creates a powerful and attractive image.
Why we need Contrast
Three main reasons make the contrast in design imperative:
Prominence: Contrast makes important elements stand out. If you want to help viewers focus on a specific part of the design, creating strong contrast will ensure they see exactly what you want them to see.
Order: Contrast also helps establish an order in the design. Viewers will automatically be guided from most pronounced features to less prominent ones.
Engagement: Contrast generates interest and excitement. Whereas, a design without enough contrast can seem gentle, one bursting with color and contrast can be much more appealing and interesting.
Applying Contrast in Design
Achieving excellent contrast is not easy. However, here are some practical methods and tips to start:
Use distinct colors: One of the most common ways to create contrast is by using two different colors on separate design sections. For instance, use black for text and white for the background.
Position contrasting elements side by side: When you want a specific element to stand out, place it next to another contrasting element. For example, a large black shape would stand out when placed alongside a smaller white shape.
Utilize size to create contrast: A solid contrast can be achieved by using elements of different sizes. For example, a large drawing will stand out more when positioned next to a smaller one.
Conclusion
Contrast is an immensely vital design principle. It not only highlights the most attention-demanding elements but also helps create stylish, visually appealing, and impactful designs. Most importantly, it helps you create strong and understandable messages.
Finally, at Ladybug, we are fully equipped to provide you with professional design services that capitalizes on the principle of contrast in design. For more information, kindly reach out to us.
Ready to create a unique design featuring the principle of contrast? Begin your journey with Ladybug today!