Hey friends! Are you looking to create an amazing online store? Want it to look super professional and get lots of sales? Then you totally need to keep up with the latest website design trends!
I'm here from Ladybug Studios to explain the 3 most popular sales website design trends in simple terms. Whether you're a customer needing ecommerce store design, just a curious websurfer, or a pro designer yourself, you'll learn something new today. I'll describe each big trend with examples and tips you can understand.
Get ready to make your online shop stylish, modern and optimized to boost revenue!
Trend 1: Bold Colors and Gradients
In the past, most shopping sites used simple white backgrounds. Nowadays, bold colors are totally in! Using vivid colors and gradients makes your site exciting. It catches visitors' eyes.
For example, see how the travel gear site Nomadic has a bold blue header that fades gently? And the fashion brand Anthropologie combines multiple colored sections?
This creates visual interest. It makes each page distinct. Your online store will stand out instead of blending into the crowd.
Pro tip: Pick 2-4 vibrant colors that suit your brand. Use them consistently in headers, buttons and accents. Don't go overboard. Keep white space to prevent clashing. Add gradients for softness.
Trend 2: Unique Layouts and Asymmetry
Another big trend is using unusual page layouts with asymmetrical designs. In the past, sites stuck to boxy grids. Now, brands break the rules!
For instance, the shoe site Zappos has its logo floating in the upper corner. And the makeup brand Glossier places its navigation bar on the side.
This makes things less predictable. It provides visual surprise and energy. Customers enjoy exploring the interesting layouts. Your products will capture their attention!
Pro tip: Get creative with where you place elements like menus, images and titles. But keep key buttons visible. Use whitespace to balance busy sections. Test different arrangements.
Trend 3: Big, Bold Typography
Lastly, super-sized, bold typography is hot right now. Text used to be 12px font. But today, headlines grab you with fonts over 100px tall!
For example, see the giant, colorful words on the homepages of eyewear seller Warby Parker or mattress brand Casper? The enlarged words become artistic pieces.
This makes an eye-catching first impression. Site visitors are drawn straight to your main message. Huge text expresses your brand's personality too!
Pro tip: Use extra-large fonts for your most important headings. Combine different fonts and weights for contrast. Add letter spacing for impact. Capitalize keywords. Keep body text simple to prevent clutter.
Summary
There you have it! The 3 trendiest sales website design tactics today are:
Vibrant colors and gradients - Makes your site exciting
Asymmetrical layouts - Surprises visitors with energy and unpredictability
Big, bold typography - Grabs attention with enlarge artistic text
Using these popular styles will make your online store feel fresh, unique and full of visual flair. Just don't go overboard with the trends - balance them to enhance your brand.
Need expert help designing a trendy, high-converting shop? Ladybug Studios offers ecommerce website design services, including store layout, product photo shoots and branding. Get in touch here to start owning a beautiful website!
We're happy to explain anything about modern web design and strategies in simple terms. Let us know your questions in the comments below!