Canva, the online design platform, has officially announced the acquisition of Affinity, a creative design software suite widely used by many, marking a significant step in competing with Adobe, the long-standing giant in the graphic design industry.
Canva: From a Generic Platform to Adobe's Competitor
As of January this year, Canva has become a familiar name to about 170 million monthly users globally. However, Canva is not just a design tool for non-professionals; now, with the ownership of Affinity Designer, Affinity Photo, and Affinity Publisher, Canva is aiming to attract more professional designers.
Affinity: A Worthy Choice for Independent Creators
With over 3 million users worldwide, Affinity has proven its appeal with a model of permanent licensing without the need for periodic subscription services, creating a loyal user community, especially those creators looking for an alternative to Adobe's subscription-based design ecosystem.
Image source: Canva.
The Future Union of Canva and Affinity
Although Canva has acquired Affinity, according to Cameron Adams, co-founder of Canva, the Affinity apps will still operate independently. However, some light integrations will be implemented over time. This opens a new door for Canva to compete in the broader creative software market.
Conclusion
The Canva-Affinity acquisition deal is not only a strategic move but also affirms Canva's position in the graphic design market. Canva is no longer just a design tool for everyone but also a fresh choice for creative professionals.
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