Hey friends! Are you looking to create some wow-worthy sale posters to get more customers through your doors and drive up sales? Well, you’ve come to the right place!
In this post, I’ll be sharing 8 super simple tips to make eye-catching and effective sale posters. Whether you're running a one-day flash sale or a week-long blowout, you’ll learn how to design sale posters that capture attention and bring in more business.
Let’s get started, shall we?
1. Use Big, Bold Typography
The first tip is to use big, bold typography to announce your sale. You want the sale details to jump right out at people from a distance.
Some tips for eye-catching fonts:
Use a font size of at least 60-100pt for the sale headline. Go bigger if you have the space!
Try blocky, thick fonts like Impact, Helvetica Neue UltraLight, or Aileron for a bold look.
Use ALL CAPS to make the text feel even more impactful.
Add color to grab people's attention. Red is a classic for sales but any bright, contrasting color will do.
The goal is for the SALE headline to stop customers in their tracks from across the room!
2. Include Key Sale Details
Now that you’ve got their attention, make sure to communicate the key sale details clearly and prominently.
Be sure to include:
The percentage or amount off - e.g. 40% OFF EVERYTHING!
Dates of the sale - Let customers know how long they have to take advantage of the deal.
Items on sale - i.e. the entire store, select items, clearance items. The more specific you can be, the better.
Any exclusions - Call out any brands or items that aren’t included. Avoid confusion.
Call to action - e.g. Don’t Miss Out!, Buy Now and Save!, etc.
Highlight these essential details in bold fonts and eye-catching colors so customers can learn about the sale at a glance.
3. Use High-Impact Visuals
Now let’s talk about images and visuals. Compelling graphics are vital for capturing attention and interest.
Some types of visuals that work great for sale posters:
Product photos - Showcase items that will be discounted.
People shopping - Images of excited customers checking out sale items gives a sense of urgency.
Coins or money - Illustrates the idea of saving money and grabbing a deal.
Bold graphics - Lines, shapes and abstract patterns in eye-catching colors.
Sale stickers - Virtual stickers that say “Sale!” or show the discount.
The key is choosing bold, high-impact visuals that make the poster feel dynamic and get people excited about your sale!
4. Use Contrasting Colors
Strategic use of color is crucial for making a sale poster grab attention.
Some tips for eye-catching color combos:
Bright color against a neutral - e.g. a vivid orange headline on a white or black background.
Complementary colors - red & green, blue & orange, purple & yellow. These opposite colors really pop.
Black and one bright color - e.g. black headline on yellow background.
Color blocking - Sections of different bold colors.
Whatever colors you choose, make sure there is strong visual contrast between the text and background. This makes the poster easily scannable from a distance.
5. Include Empty Space
It might seem counterintuitive, but including empty space is important for creating an appealing sale poster.
Some tips:
Leave plenty of breathing room around text so it doesn't feel cramped.
Use white space to direct the viewer's eye towards important details.
Strategic use of negative space helps highlight the key focal points.
Avoid clutter - just include the most essential info. Less is more!
Empty space makes the poster feel clean, focused and designed. Don’t be afraid of blank areas - they help highlight the key info you want to convey!
6. Grab Attention with Shapes and Lines
Next up - make use of shapes and lines to create eye-catching sale posters.
Some ideas:
Circles or bubbles around text help it stand out.
Diagonal or curved lines through the poster add dynamism.
Geometric shapes like triangles, circles, etc. make strong graphic elements.
Banners and frames containing text help it pop.
Lines or arrows pointing to text or visuals guide the viewer.
Creative use of simple shapes and lines brings great visual interest to your sale poster and helps important info jump off the page.
7. Use a Retro or Vintage Style
For a fun, nostalgic look, try using a retro or vintage design style. This is great for grabbing attention.
Some retro design ideas:
Distressed textures - make it look like an old, weathered poster
Pop art colors - bright, retro palettes straight from the 60s
Groovy typography - funky, curvy, or disco-style fonts
Old-school illustrations - line drawings, retro clipart, etc.
Paper textures - add natural paper textures as backgrounds
Going retro with your sale poster gives it a playful, nostalgic vibe that feels fresh and inviting. Vintage is really on-trend right now too!
8. Include Your Logo
Last but not least, make sure to display your logo prominently on the poster.
Your logo:
Builds brand recognition so customers associate your sale with your brand.
Adds legitimacy and trust so customers feel good about shopping your sale.
Increases brand awareness for potential new customers who may see the posters.
Reinforces visual branding when customers see the coordinated logo and poster design.
Prominently displaying your logo is an absolute must! It ties the poster back to your brand in a subtle yet powerful way.
Putting It All Together
There you have it - 8 tips to create showstopping sale posters that convert!
With bold typography, impactful visuals, strategic use of color and shapes, empty space and your logo, you’ll have eye-catching posters that drive serious results.
To recap, focus on:
- Big, bold fonts that announce the sale
- Clear sale details like dates and discounts
- Captivating product photos or graphics
- Vivid colors with high contrast
- Ample negative space and breathing room
- Creative use of simple shapes and lines
- A fun retro or vintage design style
- Your logo featured prominently
Keeping these tips in mind will help you make posters that attract customers and make your sales a big success.
So what are you waiting for? Try out these 8 tips and take your sale posters to the next level today! Let me know how it goes - I can’t wait to see what you come up with!
Good luck and happy selling!