Product photos are an indispensable part of any product marketing strategy, especially for online businesses. However, many companies still make basic mistakes when taking and designing product photos. Below are the 5 most common mistakes you need to avoid:
1. Inconsistent image layout
One of the most common mistakes is using different layout styles for products within the same category. This makes the product page look messy and unprofessional.
You should build a standard template for the layout, shooting angle, colors and lighting to apply consistently across all products. This creates uniformity and professionalism for your online store/product page.
2. Unclear product photos
Low image quality and blurriness are common issues that make product photos less appealing. Ensure you use a high-resolution camera, focus carefully, and adjust lighting properly to produce the sharpest images.
Additionally, you should take photos of the product from multiple angles so customers can see every detail clearly.
3. Missing important product details
Some companies only take overall photos of the product while omitting critical details like labels, features, sizes, etc. This prevents customers from properly evaluating the product's quality and specs.
Take additional close-up shots of each important detail so customers can examine every aspect of the product.
4. Unsuitable backgrounds
The background greatly influences how customers perceive the product. Some companies use overly eye-catching backgrounds that overwhelm the product or on the contrary, plain backdrops that make the product look boring.
Choosing a simple, neutral background helps the product stand out more. You can also use backdrops related to the product's use to increase appeal.
5. Lack of shooting angle variety
Many companies only shoot each product from 1 angle, usually the front. This makes product photos monotonous and unexciting.
You should take shots of the product from various angles like the front, sides, back, 45 degrees, etc. to showcase every detail. This gives customers a more dynamic and vivid view of the product.
The above are the 5 most common mistakes in product photo design that businesses should look out for. Hopefully with these tips, you can improve your product images’ quality and appeal to customers.
If you are looking for professional product photo design services, contact Ladybug today!